You believe in your business. You understand your customers. You’re proud of your USP.
And yet somehow you can’t put it into words.
This is where I come in. As a trained editor and qualified nutritionist, I know words and wellbeing.
Whether writing a press release or editing a web page, I work with you closely to understand your business’s mission, values and metrics. I turn that understanding into content that brings your vision to life.
I share my language and health know-how. You focus on developing your business – knowing that you’re getting the right message out there.
Create the impression you want to attract the customers you need. Perfect for:
Refine your message and increase your conversions. Benefit from:
Inspire trust and secure longstanding customer relationships. Elevate your:
We read more words than ever before. But have you noticed that many of those words are poorly written?
I used to be a national magazine editor. Now I’m a registered nutritionist (mBANT). Not only can I cite scientific evidence, but I also know how to write copy that makes people stop and read.
By writing, I don’t mean throwing some thoughts on a page. I mean an expert, considered application of language to achieve your goal. In a sea of so-so content, quality floats to the top.
I can help you create a brand that people want to connect with. And it all starts with your words.
“We’ve really enjoyed working with Fiona on a number of projects and marketing campaigns. Her style is natural and approachable which not only fits perfectly with our own brand personality, but it’s clear that Fiona’s advice and the way she delivers it really resonates with the campaign audience it is intended for. Fiona can always be relied on to turn things around swiftly and with great professionalism. It’s been a great partnership so far.”
Fiona Lawson has provided us with great nutritionist comments that help us explain the nutritional value of the food we serve at Itsu. She works closely with our PR agency to create copy the media love and we can trust. She works professionally and quickly. She is a great asset that supports our media outreach.
We love working with Fiona. She’s efficient, quick, communicates well with the team and writes confidently. Media love using her comments and we can always rely on her to be accurate, well researched and creative with her answers. She’s also a team player and is happy to offer advice when needed which is greatly appreciated. Fiona comes highly recommended.