Nick Barnard is the co-founder of Rude Health, an international brand that focuses on making delicious, wholesome food. Covering everything from snack bars to sprouted flour, all their products are proudly free from fake or artificial ingredients.
Nick is also the author of the popular and fascinating Eat Right. Half recipe book, half educational tome, it’s a witty read that sets out to reignite the joy of food.
Here Nick talks about the confusion of health, the importance of the microbiome, and why he’s trying to end the tyranny of dead food and drinks…
How would you describe your job?
I am a lucky man. Work and play for me have always been one. So my job is my life. I’ll never forget this road sign in India: ‘Work is worship’.
What inspired you to work in this arena?
It amazes me how few people challenge what ingredients are present within what they consider to be food, why the food tastes so unnaturally moreish, where it comes from, how it was produced and processed, why it lasts so long, and why it costs so little.
This is my inspiration. To inspire everyone to be liberated from the tyranny of dead food and drinks.
What does your typical day look like?
A happy one.
What does health mean to you?
We are all built, in principle and for the most part, to be well. We are responsible for our own health.
What do you think are the biggest misperceptions about health today?
Health foods and drinks.
What’s your favourite food?
If you could give just one piece of advice concerning food, what would it be and why?
Always eat and drink a variety of homemade or lovingly made bought fermented foods and drinks. Your biome will thank you.
Who do you look up to, and why?
The sun. Thank you.
Tell us something about you that people wouldn’t expect.
I am also a stunt pilot.
Aside from good health, what do you cherish in your life?
My family and friends.
For more information on Rude Health, and to explore their products, visit their website.